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A URL QR code is a type of QR code that stores a website address (URL). When someone scans the QR code with their smartphone camera or a QR code reader app, they are automatically directed to the encoded website without having to type the address manually.
URL QR codes are the most widely used type of QR code in the world. They bridge the gap between the physical and digital worlds, allowing people to access websites, landing pages, online menus, product information, and any web content instantly by simply pointing their phone at the code.
Our free URL QR code generator creates static QR codes, meaning the URL is encoded directly into the QR pattern itself. This means the QR code will work forever and does not require any internet connection to decode (though the user will need internet to visit the website). The QR code never expires, cannot be revoked, and has no scan limits.
For businesses that need to update the destination URL after printing, or want to track how many people scan the code, dynamic QR codes from ElkQR allow you to change the target URL at any time and provide detailed scan analytics.
Generate your URL QR code in 3 simple steps
Type or paste the website address you want to encode into the input field above. Make sure to include the full URL with https:// for best results and security.
Choose a color that matches your brand and select an error correction level. Higher error correction makes the QR code more resilient to damage but slightly larger.
Download your QR code in PNG (for web and screen use) or SVG (for print and scaling). All downloads are free with no watermark.
URL QR codes are the most versatile type of QR code for businesses and individuals
Add QR codes to brochures, flyers, posters, and banner ads to drive traffic to your website, landing pages, or promotional campaigns. Track engagement from offline to online.
Print a QR code linking to your portfolio, LinkedIn profile, or company website. Make it easy for contacts to visit your online presence with a single scan.
Link to product manuals, warranty registration, video tutorials, or ingredient details. Give customers instant access to additional product information.
Place QR codes on tables, windows, or takeaway bags to link to your online menu, ordering system, or reservation page. Reduce printing costs and update menus easily.
Use QR codes on event invitations, tickets, and signage to link to event details, registration forms, maps, or schedules. Simplify attendee communication.
Link to supplementary materials, video lectures, online quizzes, or course registration pages. Enhance printed textbooks and handouts with digital resources.
Follow these best practices to get the most out of your URL QR codes
Make sure your URL starts with https:// rather than http://. Modern browsers flag non-HTTPS sites as insecure, which may discourage users from visiting your link after scanning. HTTPS also ensures data transmitted between the user and your site is encrypted.
Shorter URLs produce simpler QR codes with fewer modules, making them easier to scan, especially at smaller print sizes. Avoid long URLs with excessive query parameters. If your URL is very long, consider using a URL shortener or a dynamic QR code from ElkQR that always encodes a short redirect URL.
Since most QR code scans happen on smartphones, the destination page must be mobile-responsive. Test your URL on multiple devices before printing QR codes at scale. A poor mobile experience will frustrate users and reduce conversion rates.
The minimum recommended print size for a QR code is 2cm x 2cm (about 0.8 x 0.8 inches) for close-range scanning. For posters or signage meant to be scanned from a distance, use a larger size. A good rule of thumb: the QR code should be at least 1/10th of the scanning distance (e.g., 10cm for a 1-meter scan distance).
QR codes work best with a dark foreground on a light background. Avoid placing QR codes on busy backgrounds, and ensure there is a quiet zone (white border) of at least 4 modules around the QR code. While you can customize the QR code color, always maintain sufficient contrast with the background for reliable scanning.
Always scan your QR code with multiple devices and QR reader apps before sending it to print. Test it on both iOS and Android devices. Check that it correctly opens the intended URL and that the landing page loads properly.
When printing QR codes on physical materials, download the SVG format. SVG is a vector format that scales to any size without losing quality, ensuring crisp, scannable QR codes at any dimension. PNG is better suited for digital and screen use.
Common questions about URL QR codes
https://www.example.com/page rather than just example.com/page. Using https:// is strongly recommended over http:// for security. Shorter URLs produce simpler QR codes that are easier to scan, so consider removing unnecessary tracking parameters or using a URL shortener for very long addresses.
?utm_source=qr&utm_medium=print) and track visits in Google Analytics, or (2) use ElkQR's dynamic QR codes for built-in scan tracking with geographic data, device information, and real-time analytics.
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